X-factor inspires Durex viral…

This viral email landed in my inbox earlier in the week and I couldn’t resist posting it. If you live in the UK, you’ll know all about Jedward, but for those of you who don’t, they’re an act on this year’s X-factor. They’re not really very good at singing but they quite entertaining.

As far as the public goes, you either love them or hate them – and I don’t think they’ve made it through a show yet without being booed. And of course, they’ve had masses of press. So why shouldn’t a cheeky brand like Durex ride the wave of their fame?



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