The direct mail piece that everyone’s talking about

And can you blame them? It is terribly good. Made for the UNICEF’s child soldier programme, it’s a little spark of genius. The bag of green figurines instantly conjures up images of little toy soldiers, but when you open it, you find children instead. I’d say that gets the message across rather nicely, wouldn’t you?

Y&R Johannesburg, South Africa

One Comment

  1. Pingback: uberVU - social comments

Leave a Reply