Posts Tagged 'Design'

Big budget movies, big budget advertising

You can always rely on big budget disaster movies to throw up a couple of stunningly expensive, but really good advertising campaigns – and 2012 is no exception… Espaço/Z, Rio de Janeiro, Brazil Creative Director: Antônio Guerra, Zé Maria de

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Big budget movies, big budget advertising

You can always rely on big budget disaster movies to throw up a couple of stunningly expensive, but really good advertising campaigns – and 2012 is no exception… Espaço/Z, Rio de Janeiro, Brazil Creative Director: Antônio Guerra, Zé Maria de

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What is it about Guinness?

Are they open to anything? Do they throw away money? Does the drink itself just inspire creative concepts? I don’t know, but I really do love their adverts. I mean, I wasn’t too fussed about the latest TV advert, but

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What is it about Guinness?

Are they open to anything? Do they throw away money? Does the drink itself just inspire creative concepts? I don’t know, but I really do love their adverts. I mean, I wasn’t too fussed about the latest TV advert, but

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Guinness does it again…

Another fab Halloween campaign from Guinness. They just keep coming! Tempo Advertising, Bucharest, Romania Creative Directors: Adrian Preda; Bogdan Costin Art Director: Dan Costea Copywriter: Alina Rosioreanu Additional credits: Mr. C & Diana Stancu

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Guinness does it again…

Another fab Halloween campaign from Guinness. They just keep coming! Tempo Advertising, Bucharest, Romania Creative Directors: Adrian Preda; Bogdan Costin Art Director: Dan Costea Copywriter: Alina Rosioreanu Additional credits: Mr. C & Diana Stancu

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Irish advertising, it’s always so homely

I love the Irish approach to business. I work on a couple of Irish brands and their attitude to business really is very different to ours in England. They’re always so friendly, even the biggest companies still have a personal

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Irish advertising, it’s always so homely

I love the Irish approach to business. I work on a couple of Irish brands and their attitude to business really is very different to ours in England. They’re always so friendly, even the biggest companies still have a personal

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Too good to go to print?

This is one of those advertising campaigns that really hits home, but I can’t help but wonder – is it too effective? Would a mother really put her child down on this changing mat? And even if she did, wouldn’t

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Too good to go to print?

This is one of those advertising campaigns that really hits home, but I can’t help but wonder – is it too effective? Would a mother really put her child down on this changing mat? And even if she did, wouldn’t

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From one Guinness ad to another

This is a great little idea. Love the idea of a Halloween themed advert – and can’t fault the ‘no reflection’ angle… but what about the copy? Yes, I agree, it should be understated. I don’t have any problem with

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From one Guinness ad to another

This is a great little idea. Love the idea of a Halloween themed advert – and can’t fault the ‘no reflection’ angle… but what about the copy? Yes, I agree, it should be understated. I don’t have any problem with

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Ads to make you smile…

You’ve got to admit, if you saw these ads in your local car park, they’d make you smile. And let’s face it, most car adverts these days aim to increase brand awareness – they’re not impulse buys and one advert

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Ads to make you smile…

You’ve got to admit, if you saw these ads in your local car park, they’d make you smile. And let’s face it, most car adverts these days aim to increase brand awareness – they’re not impulse buys and one advert

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Great idea, beautifully executed

I saw these ads today and instantly love them. The design is gorgeous and the idea is just as good. I love how creative they’ve been with the typography and the random, but perfectly phrased headlines. The art direction is

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Great idea, beautifully executed

I saw these ads today and instantly love them. The design is gorgeous and the idea is just as good. I love how creative they’ve been with the typography and the random, but perfectly phrased headlines. The art direction is

/ 2 Comments

Something from the weekend – pull your finger out advert

This weekend saw me heading back to my folks place in Ripon for a spot of dog sitting. On the whole, it was a delightfully uneventful weekend… but on one of our long, rain-filled walks we passed the local fire

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Something from the weekend – pull your finger out advert

This weekend saw me heading back to my folks place in Ripon for a spot of dog sitting. On the whole, it was a delightfully uneventful weekend… but on one of our long, rain-filled walks we passed the local fire

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Instant impact in advertising

Some adverts can say what they’re trying to say with one glance. This is one of them. Instant impact, effective messaging. Lowe Pirella Fronzoni, Milan, Italy Creative Directors: Umberto Casagrande, Mauro Manieri Art Director: Ferdinando Galletti Copywriter: Gabriele Di Donato

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Instant impact in advertising

Some adverts can say what they’re trying to say with one glance. This is one of them. Instant impact, effective messaging. Lowe Pirella Fronzoni, Milan, Italy Creative Directors: Umberto Casagrande, Mauro Manieri Art Director: Ferdinando Galletti Copywriter: Gabriele Di Donato

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Think about the typography

The idea behind this advert is great. Where’s Wally? The legendary hide-and-seek character in plain sight, in the middle of a spotlight. The usual challenge is surprisingly easy – too easy! And that’s exactly what this ad is trying to

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Think about the typography

The idea behind this advert is great. Where’s Wally? The legendary hide-and-seek character in plain sight, in the middle of a spotlight. The usual challenge is surprisingly easy – too easy! And that’s exactly what this ad is trying to

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Bookmarks on the shelves: The Samaritans public awareness campaign

Low budgets are always the perfect excuse for boring advertising, but for some, it’s an opportunity to something a little more creative. This is the perfect example. They call them bookmarks, I think they’re more like flyers, ones that are

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Bookmarks on the shelves: The Samaritans public awareness campaign

Low budgets are always the perfect excuse for boring advertising, but for some, it’s an opportunity to something a little more creative. This is the perfect example. They call them bookmarks, I think they’re more like flyers, ones that are

/ One Comment