Posts Tagged 'creative advertising'

Customer service goes social

I’m going start this blog as a customer. I jumped on the ASOS sale as soon as I heard about it on Facebook. Brownie points for the ASOS Social Team for giving me a heads up. Next, I discovered that

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Customer service goes social

I’m going start this blog as a customer. I jumped on the ASOS sale as soon as I heard about it on Facebook. Brownie points for the ASOS Social Team for giving me a heads up. Next, I discovered that

/ 2 Comments

Smell of jet fighters and punching.

Can you guess which brand used this headline? I’ll give you a clue – they’re social media gods right now… Yep… You got it! Old Spice! The whole headline reads: Don’t smell of knitting & butterflies. SMELL LIKE JET FIGHTERS

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Smell of jet fighters and punching.

Can you guess which brand used this headline? I’ll give you a clue – they’re social media gods right now… Yep… You got it! Old Spice! The whole headline reads: Don’t smell of knitting & butterflies. SMELL LIKE JET FIGHTERS

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The calm before the storm

If you’ve been wondering why the blog has been so eerily quiet lately, it’s because I’ve been plotting a bigger, better Copy Girl website. It’ll be out with the pastel shades and in with a lovely modern design and the

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The calm before the storm

If you’ve been wondering why the blog has been so eerily quiet lately, it’s because I’ve been plotting a bigger, better Copy Girl website. It’ll be out with the pastel shades and in with a lovely modern design and the

/ No comments

Ad Placement and the fine line between genius and downright foolishness…

I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa

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Ad Placement and the fine line between genius and downright foolishness…

I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa

/ One Comment

Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

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Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

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Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

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Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

/ 4 Comments

Taking over the world, one book at a time!

If you run in my Twitter circles, you’ve probably seen the latest post by Sarah over at TurnerInk.co.uk. She decided to call everyone she follows her on Twitter, starting with her fellow copywriters – and I was lucky enough to

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Taking over the world, one book at a time!

If you run in my Twitter circles, you’ve probably seen the latest post by Sarah over at TurnerInk.co.uk. She decided to call everyone she follows her on Twitter, starting with her fellow copywriters – and I was lucky enough to

/ 17 Comments

Time to start reading the papers again

Saw this ad in the Sunday papers. I don’t read them very often, but I might have to start if the ads are this good…

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Time to start reading the papers again

Saw this ad in the Sunday papers. I don’t read them very often, but I might have to start if the ads are this good…

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Leeds Social Networking Surgery

I’ve signed up for my first Social Media Surgery – sounds painful, I know, but I don’t think it will be. Basically, a bunch of social marketing folk get together with a bunch of folk who need social networking solutions

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Leeds Social Networking Surgery

I’ve signed up for my first Social Media Surgery – sounds painful, I know, but I don’t think it will be. Basically, a bunch of social marketing folk get together with a bunch of folk who need social networking solutions

/ No comments

Good copy needs a good font…

Right, so I’ve got a question for all you copywriters out there… When I sit down to write a piece of copy, the first thing I’ll do is change the font. Flick through the list until I find something that

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Good copy needs a good font…

Right, so I’ve got a question for all you copywriters out there… When I sit down to write a piece of copy, the first thing I’ll do is change the font. Flick through the list until I find something that

/ 7 Comments

Social networking – the old spice way!

Another one you’ve probably all heard about… but I thought it was worth a mention! I didn’t see this campaign until the ‘social networking’ chapter but I don’t think that matters. Actually, I’ve never even felt the urge to watch

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Social networking – the old spice way!

Another one you’ve probably all heard about… but I thought it was worth a mention! I didn’t see this campaign until the ‘social networking’ chapter but I don’t think that matters. Actually, I’ve never even felt the urge to watch

/ One Comment

The TV advert that put Muller back in our fridges

Okay, so to kick off my frenzied night of blogging, it had to be the Muller cow-that-wants-to-be-a-horse TV advert. You’ve probably already seen it and if you haven’t – well where on earth have you been for the last month?

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The TV advert that put Muller back in our fridges

Okay, so to kick off my frenzied night of blogging, it had to be the Muller cow-that-wants-to-be-a-horse TV advert. You’ve probably already seen it and if you haven’t – well where on earth have you been for the last month?

/ 3 Comments