Posts Tagged 'Copywriting'

Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic

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Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic

/ One Comment

A long time coming – e & e²

A little while back, I started a mission to read a whole host of new and exciting books – chosen by you. The suggestions came rolling in, I single-handedly pushed Amazon into profit and gave my bookcase a real workout.

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A long time coming – e & e²

A little while back, I started a mission to read a whole host of new and exciting books – chosen by you. The suggestions came rolling in, I single-handedly pushed Amazon into profit and gave my bookcase a real workout.

/ No comments

Dissatisfaction: the silent copywriter killer

I’ve been doing this for a while. In fact, I’ve just tip-toed over the 4 year mark. I’ve been a junior and a mid-weight, a writer and a thinker – I’ve pitched ideas, run workshops and generally sweet-talked my clients

/ 2 Comments

Dissatisfaction: the silent copywriter killer

I’ve been doing this for a while. In fact, I’ve just tip-toed over the 4 year mark. I’ve been a junior and a mid-weight, a writer and a thinker – I’ve pitched ideas, run workshops and generally sweet-talked my clients

/ 2 Comments

Smell of jet fighters and punching.

Can you guess which brand used this headline? I’ll give you a clue – they’re social media gods right now… Yep… You got it! Old Spice! The whole headline reads: Don’t smell of knitting & butterflies. SMELL LIKE JET FIGHTERS

/ One Comment

Smell of jet fighters and punching.

Can you guess which brand used this headline? I’ll give you a clue – they’re social media gods right now… Yep… You got it! Old Spice! The whole headline reads: Don’t smell of knitting & butterflies. SMELL LIKE JET FIGHTERS

/ One Comment

Ad Placement and the fine line between genius and downright foolishness…

I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa

/ One Comment

Ad Placement and the fine line between genius and downright foolishness…

I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa

/ One Comment

Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

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Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

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Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

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Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

/ 4 Comments

Taking over the world, one book at a time!

If you run in my Twitter circles, you’ve probably seen the latest post by Sarah over at TurnerInk.co.uk. She decided to call everyone she follows her on Twitter, starting with her fellow copywriters – and I was lucky enough to

/ 17 Comments

Taking over the world, one book at a time!

If you run in my Twitter circles, you’ve probably seen the latest post by Sarah over at TurnerInk.co.uk. She decided to call everyone she follows her on Twitter, starting with her fellow copywriters – and I was lucky enough to

/ 17 Comments

Time to start reading the papers again

Saw this ad in the Sunday papers. I don’t read them very often, but I might have to start if the ads are this good…

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Time to start reading the papers again

Saw this ad in the Sunday papers. I don’t read them very often, but I might have to start if the ads are this good…

/ No comments

Leeds Social Networking Surgery

I’ve signed up for my first Social Media Surgery – sounds painful, I know, but I don’t think it will be. Basically, a bunch of social marketing folk get together with a bunch of folk who need social networking solutions

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Leeds Social Networking Surgery

I’ve signed up for my first Social Media Surgery – sounds painful, I know, but I don’t think it will be. Basically, a bunch of social marketing folk get together with a bunch of folk who need social networking solutions

/ No comments

Good copy needs a good font…

Right, so I’ve got a question for all you copywriters out there… When I sit down to write a piece of copy, the first thing I’ll do is change the font. Flick through the list until I find something that

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Good copy needs a good font…

Right, so I’ve got a question for all you copywriters out there… When I sit down to write a piece of copy, the first thing I’ll do is change the font. Flick through the list until I find something that

/ 7 Comments

The TV advert that put Muller back in our fridges

Okay, so to kick off my frenzied night of blogging, it had to be the Muller cow-that-wants-to-be-a-horse TV advert. You’ve probably already seen it and if you haven’t – well where on earth have you been for the last month?

/ 3 Comments

The TV advert that put Muller back in our fridges

Okay, so to kick off my frenzied night of blogging, it had to be the Muller cow-that-wants-to-be-a-horse TV advert. You’ve probably already seen it and if you haven’t – well where on earth have you been for the last month?

/ 3 Comments