Posts Tagged 'ambient'

How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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Heavy-weight Ford Ad

Looks like I’m having a week of car-related ads. This time it’s Ford that got my attention. Their ambient piece shows just how impressive the towing capacity on the Ford F-150 really is… JWT, Detroit, USA Executive Creative Director: Toby

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Heavy-weight Ford Ad

Looks like I’m having a week of car-related ads. This time it’s Ford that got my attention. Their ambient piece shows just how impressive the towing capacity on the Ford F-150 really is… JWT, Detroit, USA Executive Creative Director: Toby

/ No comments

Ads to make you smile…

You’ve got to admit, if you saw these ads in your local car park, they’d make you smile. And let’s face it, most car adverts these days aim to increase brand awareness – they’re not impulse buys and one advert

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Ads to make you smile…

You’ve got to admit, if you saw these ads in your local car park, they’d make you smile. And let’s face it, most car adverts these days aim to increase brand awareness – they’re not impulse buys and one advert

/ One Comment

A spillage and a non-slip sandal, ambient advertising for Scholl

I love this! It really hammers home the USP’s and it does it in a new and exciting way. I know, I know, I’m getting excited about advertising again. It’s sad. I’ll try to contain myself. Lowe, Bangkok Creative Directors:

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A spillage and a non-slip sandal, ambient advertising for Scholl

I love this! It really hammers home the USP’s and it does it in a new and exciting way. I know, I know, I’m getting excited about advertising again. It’s sad. I’ll try to contain myself. Lowe, Bangkok Creative Directors:

/ No comments

Bookmarks on the shelves: The Samaritans public awareness campaign

Low budgets are always the perfect excuse for boring advertising, but for some, it’s an opportunity to something a little more creative. This is the perfect example. They call them bookmarks, I think they’re more like flyers, ones that are

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Bookmarks on the shelves: The Samaritans public awareness campaign

Low budgets are always the perfect excuse for boring advertising, but for some, it’s an opportunity to something a little more creative. This is the perfect example. They call them bookmarks, I think they’re more like flyers, ones that are

/ One Comment

Get the message… while you pee!

I know, they keep popping up, these adverts in the men’s bogs. But the thing is, it’s just a really good place to advertise. I was once told that men will read an ad over and over, just to keep

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Get the message… while you pee!

I know, they keep popping up, these adverts in the men’s bogs. But the thing is, it’s just a really good place to advertise. I was once told that men will read an ad over and over, just to keep

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Ambient Parkinson’s disease advert

How can you help people to understand the impact of Parkinson’s disease? Simple, show them first hand… and that’s exactly what DDB/Rapp Australia did. They took a typical arcade game and turned it into a piece of ambient advertising. Users

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Ambient Parkinson’s disease advert

How can you help people to understand the impact of Parkinson’s disease? Simple, show them first hand… and that’s exactly what DDB/Rapp Australia did. They took a typical arcade game and turned it into a piece of ambient advertising. Users

/ No comments

Ambient advertising – safe investments indeed

This is a nifty little piece of advertising. Take one run-of-the-mill park bench, add some car seat belts and hey presto, you’ve got an ambient ad. Okay, so you need a little copy – “Extra safe. Guaranteed Investments’, works for

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Ambient advertising – safe investments indeed

This is a nifty little piece of advertising. Take one run-of-the-mill park bench, add some car seat belts and hey presto, you’ve got an ambient ad. Okay, so you need a little copy – “Extra safe. Guaranteed Investments’, works for

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So many creative ways to advertise Guinness

I’m the kind of girl that eats steak and drinks Guinness, so I’m quite partial to all the creative Guinness adverts that are going around. This one is a particular favourite. Okay, so it’s not quite of the same calibre

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So many creative ways to advertise Guinness

I’m the kind of girl that eats steak and drinks Guinness, so I’m quite partial to all the creative Guinness adverts that are going around. This one is a particular favourite. Okay, so it’s not quite of the same calibre

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Evaporating advertising

I’m all for finding new and interesting ways to advertise, but I just can’t make up my mind on this. Sprayed onto paving slabs with salt water, this advert has one helluva short lifespan. Will it ever be seen as

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Evaporating advertising

I’m all for finding new and interesting ways to advertise, but I just can’t make up my mind on this. Sprayed onto paving slabs with salt water, this advert has one helluva short lifespan. Will it ever be seen as

/ No comments