Super glue advert – the beauty’s in the detail

Love this. It’s so intricate, the more you look at it, the more you see. It’d be perfect for public transport advertising, when people have the time and the inclination to look at anything that’s put in front of them.

McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Creative Director: Goh Wee Kim
Art Director & Typographer: Ang Sheng Jin
Copywriter: Joseph Cheong
Illustrator: Ang Sheng Jin/Joseph Cheong
Advertiser’s Supervisor: Beverly Goldman
Account Supervisor: Joyce Wong
Producer & Art Buyer: Jacqueline Wong

Leave a Reply