Stub it out: the consequences of a lit cigarette butt

When you first see it, the full impact doesn’t hit. At least when it’s a small picture or seen at a distance. So open it up, take a closer look, see how every detail reflects the consequences of what you first saw. Inspired.

303 Group Pty Ltd, Sydney, Australia
Executive Creative Director: Julian Watt
Art Director: Derrick Kim
Photographer: Adrian Lander
Retoucher: Cream studio
Copywriter: Nick Levey
Account manager: Jon mckie
Producer: Lucy Trengrove

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