Something from the weekend – pull your finger out advert

This weekend saw me heading back to my folks place in Ripon for a spot of dog sitting. On the whole, it was a delightfully uneventful weekend… but on one of our long, rain-filled walks we passed the local fire station, where a poster caught my attention. It read “Pull your out”. Yes, I know, it makes very little sense, but there it was, in big black letters. I was confused.

On closer inspection, I realised that the hand sitting below the line was meant to complete the sentence – ‘Pull your finger out’ – and that familiar feeling came upon me. Shouldn’t the meaning be obvious at first glance? If you have to think, shouldn’t it be deliberate, as it is with The Economist ads?

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