Solid but creative direct mail

I love this! It’s just the way creative advertising should be – original, targeted and memorable.

Here’s how it happened. Microsoft wanted to inspire their sales staff, to give them something that would motivate them and help them sell Microsoft software. What they came up with was nothing short of inspired. They wrote them a letter inviting them to join in a sales promotion that could see them winning a trip to Berlin, where the famed wall once stood. Then they cased it in concrete and sent it out with a hammer. The message – ‘Windows breaks down the walls in customers lives’.

Y&R Auckland, New Zealand

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