Creative concepts & ideas


From the creative genius of Alexander the Meercat to the sheer simplicity of ‘it’s not just food, it’s M&S food’ – a good idea can give your marketing standout. So if you need more than great copywriting, whether it’s a concept, a big idea or the added-value of further thinking – I’m your girl!

I work with designers to come up with a creative concept that meets the brief and drives response. Then help roll it out across web, print and TV. Not all copywriters do it, but I like to make sure my words are read – and that means getting the reader’s attention from the start.