Mistakes, corrections & brand loyalty

I got this email from Joy the other day. If you scroll down you’ll see that they playfully suggest that using tulip bulbs instead of onions in your spring cooking.

But it turns out that tulip bulbs are also a tad poisonous. So Joy followed up their email with an off-the-cuff mailing that left me liking them, and their brand, even the more.

This simple act of correcting a mistake in a fun and funky way, made me more loyal to the brand. It’s proof that mistakes aren’t always as bad as they seem… mind you, I didn’t try cooking with a tulip bulb. If I had, I might not be so forgiving. 


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