Guerrilla Advertising II

I didn’t start my career in advertising the ‘usual’ way, with an advertising degree and an internship. I blagged my way in with a BA Hons and an MA in English. So I figured it was my duty to throw myself (and my hard earned cash) into books like Guerrilla Marketing.

Actually, it’s one of my favourites, I like the pictures, it makes for good lazy reading when you can’t sleep. And it’s inspiring. The thought that you could take advertising that far, the potential, the daring. So when I heard that they were making another, and looking for contributions, I thought I’d spread the word.

Guerrilla Advertising II
It doesn’t cost a penny, all concepts are welcome and the deadline is 26th February 2010.

You can find out more here and get the first book here.

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