Good copy needs a good font…
Right, so I’ve got a question for all you copywriters out there…
When I sit down to write a piece of copy, the first thing I’ll do is change the font. Flick through the list until I find something that suits my mood or the piece I’m writing – and I genuinely can’t start writing until I’m happy. Somehow the copy reads better when it’s in the right font.
Is this just some off superstition of mine or do you do it too? And to all the designers out there – am I just a typographical soul at heart?
When a fella called Richard posted this comment on the Bodyform Facebook page, they decided to reply. I don’t think this woman could be more patronising. Brilliant.
Sprout Social helps you manage your Facebook, Twitter, Linked in & Google+ accounts. I took it for a test drive to see if it’s worth the subscription fee.
I got this email from Joy the other day. If you scroll down you’ll see that they playfully suggest that using tulip bulbs instead of onions in your spring cooking. But it turns out that tulip bulbs are also a tad
The latest addition to my studio is this fabulous Mad Men print, made by the super talented Matt Needle.
Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click
I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant. Leo Burnett Iberia, Spain
Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a little absent on Twitter too! Good news is, I’m back with a new blog feature and a super chatty Twitter
One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder. You can toil over copy
I’ve just been reading about the Amazon Price Check app over on E-commerce Times. As far as I can tell it’s not out in the UK, but it seems to be causing a stir over in the States. Apparently the