Breast cancer awareness advertising… so much potential
This is one of the best ideas I’ve seen in a while, but I’m just not sure they pulled it off. I know, I sound like an X-Factor judge, but I can’t help it.
The concept is great. Naming boobs, giving them a personality, selling them as a pair. The picture? A bit naughty but it works. You’d definitely notice it in a magazine and the overlaid copy makes you want to read it. But for me, the words let it down. It could have been so much cuter, so much more personal, but it wasn’t – and that’s a little disappointing.
Having said that, this last one is an absolute gem. So maybe I’ve spoken too soon…
Grey, Amsterdam, Netherlands