What makes an ad – car parts… emergency kits… road signs?

If you’ve been here before, you know I like it when people get creative and you’ve probably realised that I’m quite partial to a bit of simplicity. So it won’t surprise you that these ads by the Highway Agency have made it onto the blog.

They’re obvious, made with the very equipment they’re talking about. Straight to the point, with no-nonsense copy. And attention grabbing with brights on black. All in all, they’re pretty effective!

Iris, UK