Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic point, I’m not sure it would make me buy a car, even if I was shopping for one.

BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director/ Art Director: Kevin Stark
Creative Director / Copywriter: Nick Kidney
Creatives: Richard McGrann, Andy Clough
Retoucher: Gary Meade / Mission
Photographer: Sean de Sparengo
Typographer: Richard Kennedy

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