The ultimate problem / solution mascara ad

I’m head over heels for this mascara ad. It’s so simple and I know if I saw it on a train, it would make me stop and read. I like the contrast between what it’s saying and what it’s showing – and the no frills strap line is quiet but confident.



Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo

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