The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that!

BBH, London, United Kingdom
Creative Director: Dominic Goldman, David Kolbusz
Art Director: David Kolbusz, Dominic Goldman
Copywriter: David Kolbusz, Dominic Goldman
Producer: Chris Watling
Team Manager: Jennifer Omran
Team Director: Keir Mather
Production Company: Moxie Pictures
Director: Frank Todaro
Producer: Alicia Farren
Director of Photography: Richard Mott
Post Production: The Mill
Editor: Bill Smedley
Editing House: Work Post
Sound: Aaron Reynolds, Ed Downham
Sound Company: Wave Studios

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