Posts Tagged 'TV'

M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing. In previous years contestants have been kept under tight lock and key, only

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M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing. In previous years contestants have been kept under tight lock and key, only

/ One Comment

Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

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Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

/ No comments

The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

/ No comments

Sometimes the old adverts are the best!

The old Halls Soothers ad has just come on TV (yes, I am sat in, watching TV on a Saturday night!) This whole recession thing seems to be reminding advertisers, that actually, sometimes the old ones are the best. And

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Sometimes the old adverts are the best!

The old Halls Soothers ad has just come on TV (yes, I am sat in, watching TV on a Saturday night!) This whole recession thing seems to be reminding advertisers, that actually, sometimes the old ones are the best. And

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Advertising that inspires, full stop.

Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is

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Advertising that inspires, full stop.

Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is

/ One Comment

Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

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Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

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Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

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Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

/ 4 Comments

Social networking – the old spice way!

Another one you’ve probably all heard about… but I thought it was worth a mention! I didn’t see this campaign until the ‘social networking’ chapter but I don’t think that matters. Actually, I’ve never even felt the urge to watch

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Social networking – the old spice way!

Another one you’ve probably all heard about… but I thought it was worth a mention! I didn’t see this campaign until the ‘social networking’ chapter but I don’t think that matters. Actually, I’ve never even felt the urge to watch

/ One Comment

The TV advert that put Muller back in our fridges

Okay, so to kick off my frenzied night of blogging, it had to be the Muller cow-that-wants-to-be-a-horse TV advert. You’ve probably already seen it and if you haven’t – well where on earth have you been for the last month?

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The TV advert that put Muller back in our fridges

Okay, so to kick off my frenzied night of blogging, it had to be the Muller cow-that-wants-to-be-a-horse TV advert. You’ve probably already seen it and if you haven’t – well where on earth have you been for the last month?

/ 3 Comments

Will they ever match that Gorilla ad?

Okay, so this ad has been around for a while, but I’ve never really paid enough attention to notice it was Cadburys – not a good sign really. The thing is, I always look up when it comes on. All

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Will they ever match that Gorilla ad?

Okay, so this ad has been around for a while, but I’ve never really paid enough attention to notice it was Cadburys – not a good sign really. The thing is, I always look up when it comes on. All

/ 3 Comments

My new TV advert for Simply Yours

After months of waffling on Twitter about my lingerie research, our latest TV ad has just gone live. It’s for Simply Yours and I quite like it. Though as always, it doesn’t even vaguely resemble the original concept. In fact,

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My new TV advert for Simply Yours

After months of waffling on Twitter about my lingerie research, our latest TV ad has just gone live. It’s for Simply Yours and I quite like it. Though as always, it doesn’t even vaguely resemble the original concept. In fact,

/ No comments

A fab lingerie ad with very little lingerie!

I spent yesterday morning watching lingerie advert, a spot of research, the kind of thing you get to do in my line of work. When I announced this on Twitter, I got a whole lot of envious replies, mainly from

/ No comments

A fab lingerie ad with very little lingerie!

I spent yesterday morning watching lingerie advert, a spot of research, the kind of thing you get to do in my line of work. When I announced this on Twitter, I got a whole lot of envious replies, mainly from

/ No comments