Posts Tagged 'creative copywriting'

Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


/ No comments

Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


/ No comments

How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

/ One Comment

How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

/ One Comment

M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing. In previous years contestants have been kept under tight lock and key, only

/ One Comment

M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing. In previous years contestants have been kept under tight lock and key, only

/ One Comment

Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

/ No comments

Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

/ No comments

The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

/ No comments

The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

/ No comments

Now available for freelance copywriting jobs in Leeds and beyond…

Life has just thrown me a curve-ball. So if you need a freelance copywriter in Leeds, Sheffield, Bradford or Manchester – I’m your copy-girl!

/ One Comment

Now available for freelance copywriting jobs in Leeds and beyond…

Life has just thrown me a curve-ball. So if you need a freelance copywriter in Leeds, Sheffield, Bradford or Manchester – I’m your copy-girl!

/ One Comment

Advertising that inspires, full stop.

Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is

/ One Comment

Advertising that inspires, full stop.

Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is

/ One Comment

Smell of jet fighters and punching.

Can you guess which brand used this headline? I’ll give you a clue – they’re social media gods right now… Yep… You got it! Old Spice! The whole headline reads: Don’t smell of knitting & butterflies. SMELL LIKE JET FIGHTERS

/ One Comment

Smell of jet fighters and punching.

Can you guess which brand used this headline? I’ll give you a clue – they’re social media gods right now… Yep… You got it! Old Spice! The whole headline reads: Don’t smell of knitting & butterflies. SMELL LIKE JET FIGHTERS

/ One Comment

The calm before the storm

If you’ve been wondering why the blog has been so eerily quiet lately, it’s because I’ve been plotting a bigger, better Copy Girl website. It’ll be out with the pastel shades and in with a lovely modern design and the

/ No comments

The calm before the storm

If you’ve been wondering why the blog has been so eerily quiet lately, it’s because I’ve been plotting a bigger, better Copy Girl website. It’ll be out with the pastel shades and in with a lovely modern design and the

/ No comments

Ad Placement and the fine line between genius and downright foolishness…

I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa

/ One Comment

Ad Placement and the fine line between genius and downright foolishness…

I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa

/ One Comment

Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

/ No comments

Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

/ No comments

Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

/ 4 Comments

Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

/ 4 Comments