Posts Tagged 'creative advertising'

Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing. In previous years contestants have been kept under tight lock and key, only

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M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing. In previous years contestants have been kept under tight lock and key, only

/ One Comment

See you there?

With Leeds Digital Festival fast approaching, I’ve been filling my diary with lots of lovely creative, digital and copywriting events in Leeds. So if you’d like to meet in person and put a face to the name, join me at

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See you there?

With Leeds Digital Festival fast approaching, I’ve been filling my diary with lots of lovely creative, digital and copywriting events in Leeds. So if you’d like to meet in person and put a face to the name, join me at

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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

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The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

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A new viral find – V-Water

Check out this cheeky little viral. I love the style and it definitely keeps you entertained. Also quite like that the brand doesn’t come into play until the end, like they know you’re not going anywhere… It’s made by Jenn

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A new viral find – V-Water

Check out this cheeky little viral. I love the style and it definitely keeps you entertained. Also quite like that the brand doesn’t come into play until the end, like they know you’re not going anywhere… It’s made by Jenn

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Smart, eco-friendly stationery!

I’m completely smitten with this stationery! Not only is it beautifully designed, but it’s eco (and budget) friendly too! Made out of just one sheet of paper, it can be anything you want it to be – a folder, a

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Smart, eco-friendly stationery!

I’m completely smitten with this stationery! Not only is it beautifully designed, but it’s eco (and budget) friendly too! Made out of just one sheet of paper, it can be anything you want it to be – a folder, a

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Hands together for the EDF team…

Now this is a little treat, isn’t it? I’m a sucker for anything that utilises the ‘page turn’ a niftly little feature of press advertising that’s a little neglected, if you ask me. Of course, you have more flexibility when

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Hands together for the EDF team…

Now this is a little treat, isn’t it? I’m a sucker for anything that utilises the ‘page turn’ a niftly little feature of press advertising that’s a little neglected, if you ask me. Of course, you have more flexibility when

/ One Comment

Sometimes the old adverts are the best!

The old Halls Soothers ad has just come on TV (yes, I am sat in, watching TV on a Saturday night!) This whole recession thing seems to be reminding advertisers, that actually, sometimes the old ones are the best. And

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Sometimes the old adverts are the best!

The old Halls Soothers ad has just come on TV (yes, I am sat in, watching TV on a Saturday night!) This whole recession thing seems to be reminding advertisers, that actually, sometimes the old ones are the best. And

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Advertising that inspires, full stop.

Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is

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Advertising that inspires, full stop.

Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is

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Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic

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Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic

/ One Comment