Tag Archives: copywriting
How do you go from a parking ticket to a new car?
I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge … Continue reading
Write-Publish-Read
So last night was Write-Publish-Read, a Leeds Digital Festival event. I’ll be honest with you, I didn’t really know what … Continue reading
Sainbury’s join the price war!
Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, … Continue reading
Why the new Sainsbury’s strapline might just be a stroke of genius…
As far as I’m concerned, Sainsbury’s sits slap bang wallop in the middle of the market. They’re more expensive than … Continue reading
The ultimate problem / solution mascara ad
Think of one reason why your mascara might be smudged… that’s what this ad is all about! Continue reading


