Tag Archives: copywriting

How do you go from a parking ticket to a new car?

Parking ticket advert

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge … Continue reading

Write-Publish-Read

LDF-logo

So last night was Write-Publish-Read, a Leeds Digital Festival event. I’ll be honest with you, I didn’t really know what … Continue reading

Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, … Continue reading

Why the new Sainsbury’s strapline might just be a stroke of genius…

As far as I’m concerned, Sainsbury’s sits slap bang wallop in the middle of the market. They’re more expensive than … Continue reading

The ultimate problem / solution mascara ad

Copy Girl | Blog | Mascara

Think of one reason why your mascara might be smudged… that’s what this ad is all about! Continue reading