Posts Tagged 'Copywriting'

Breaking news… is it? Is it really?

Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click

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Breaking news… is it? Is it really?

Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click

/ No comments

The best of the web (according to a lowly copywriter)

Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a little absent on Twitter too! Good news is, I’m back with a new blog feature and a super chatty Twitter

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The best of the web (according to a lowly copywriter)

Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a little absent on Twitter too! Good news is, I’m back with a new blog feature and a super chatty Twitter

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See it in situ

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder. You can toil over copy

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See it in situ

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder. You can toil over copy

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Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common and SEO is key, surely these 69 character titles and 155 character descriptions are no brainers? Of course, they’re not

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Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common and SEO is key, surely these 69 character titles and 155 character descriptions are no brainers? Of course, they’re not

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John Lewis Christmas TV ad

I just saw the John Lewis Christmas ad for the first time. Definitely trumps the M&S X-Factor one – it had me mesmerised. Glad to see they’re back on form.

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John Lewis Christmas TV ad

I just saw the John Lewis Christmas ad for the first time. Definitely trumps the M&S X-Factor one – it had me mesmerised. Glad to see they’re back on form.

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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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Write-Publish-Read

So last night was Write-Publish-Read, a Leeds Digital Festival event. I’ll be honest with you, I didn’t really know what to expect, but it was rather good. The event featured talks from a number of locally produced bloggers and online

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Write-Publish-Read

So last night was Write-Publish-Read, a Leeds Digital Festival event. I’ll be honest with you, I didn’t really know what to expect, but it was rather good. The event featured talks from a number of locally produced bloggers and online

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Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

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Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

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Why the new Sainsbury’s strapline might just be a stroke of genius…

As far as I’m concerned, Sainsbury’s sits slap bang wallop in the middle of the market. They’re more expensive than Asda, but cheaper than M&S. So when they announced their new strapline, I was a tad confused. Live well for

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Why the new Sainsbury’s strapline might just be a stroke of genius…

As far as I’m concerned, Sainsbury’s sits slap bang wallop in the middle of the market. They’re more expensive than Asda, but cheaper than M&S. So when they announced their new strapline, I was a tad confused. Live well for

/ One Comment

The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

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The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

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Here come the girls…

The lovely @leedsgirlgeeks tweeted me earlier to let me know about next week’s Leeds Girl Geeks event. Just for the ladies, but with a couple of male gate-crashers, it’s about being creative and geeky in an industry that’s jam-packed with

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Here come the girls…

The lovely @leedsgirlgeeks tweeted me earlier to let me know about next week’s Leeds Girl Geeks event. Just for the ladies, but with a couple of male gate-crashers, it’s about being creative and geeky in an industry that’s jam-packed with

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Now available for freelance copywriting jobs in Leeds and beyond…

Life has just thrown me a curve-ball. So if you need a freelance copywriter in Leeds, Sheffield, Bradford or Manchester – I’m your copy-girl!

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Now available for freelance copywriting jobs in Leeds and beyond…

Life has just thrown me a curve-ball. So if you need a freelance copywriter in Leeds, Sheffield, Bradford or Manchester – I’m your copy-girl!

/ One Comment