Tag Archives: copywriting

The best of the web (according to a lowly copywriter)

Copywriting inspiration

Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a … Continue reading

See it in situ

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not … Continue reading

Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common … Continue reading

John Lewis Christmas TV ad

Screen Shot 2011-11-12 at 21.21.18

I just saw the John Lewis Christmas ad for the first time. Definitely trumps the M&S X-Factor one – it … Continue reading

How do you go from a parking ticket to a new car?

Parking ticket advert

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge … Continue reading