Posts Tagged 'concepts'

Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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