Posts Tagged 'cars'

Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic

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Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic

/ One Comment

A car ad that infiltrates the pages of a women’s mag…

Okay, so before I start this post, I just want to point out that I don’t have a strange obsession with cars – I don’t drive and I wouldn’t even know a VW from a Ford! But there do seem

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A car ad that infiltrates the pages of a women’s mag…

Okay, so before I start this post, I just want to point out that I don’t have a strange obsession with cars – I don’t drive and I wouldn’t even know a VW from a Ford! But there do seem

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More snow on the way…

Yep, the weather report says we can expect more snow. So the wellies are coming out for another week of hellish attempts to stay upright. No doubt I’ll be reporting my latest fall on Twitter in the next week. However,

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More snow on the way…

Yep, the weather report says we can expect more snow. So the wellies are coming out for another week of hellish attempts to stay upright. No doubt I’ll be reporting my latest fall on Twitter in the next week. However,

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Heavy-weight Ford Ad

Looks like I’m having a week of car-related ads. This time it’s Ford that got my attention. Their ambient piece shows just how impressive the towing capacity on the Ford F-150 really is… JWT, Detroit, USA Executive Creative Director: Toby

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Heavy-weight Ford Ad

Looks like I’m having a week of car-related ads. This time it’s Ford that got my attention. Their ambient piece shows just how impressive the towing capacity on the Ford F-150 really is… JWT, Detroit, USA Executive Creative Director: Toby

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What makes an ad – car parts… emergency kits… road signs?

If you’ve been here before, you know I like it when people get creative and you’ve probably realised that I’m quite partial to a bit of simplicity. So it won’t surprise you that these ads by the Highway Agency have

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What makes an ad – car parts… emergency kits… road signs?

If you’ve been here before, you know I like it when people get creative and you’ve probably realised that I’m quite partial to a bit of simplicity. So it won’t surprise you that these ads by the Highway Agency have

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A car ad, made from car ads!

So I saw this ad this morning and rather liked it. I’m a sucker for anything interactive and this one hits the nail on the head… Want a new Alfa? Sell your old car and get one. Simple message. But

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A car ad, made from car ads!

So I saw this ad this morning and rather liked it. I’m a sucker for anything interactive and this one hits the nail on the head… Want a new Alfa? Sell your old car and get one. Simple message. But

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