Sprout Social – worth the money?
I’ve been testing out a new social site this week. Sprout Social is a online tool, designed to help you manage your brand on Facebook, Twitter, Linked in and Google+. The site offers a month’s free trial, but after that services range from $9 to $899 a month.
Unlike other sites, they don’t give you an endless list of feeds. Instead, you focus on one feed at a time, switching between follows, lists and messages (a conglomerated activity feed from all your social profiles). It takes a bit of getting used to, but it’s growing on me – and the site is certainly nicer to look at than its competitors.
The features are nice too, you can create and download professional looking reports, though you can’t add your own branding unless you upgrade to the Deluxe account. You can also clean-up your feeds, find people to follow and monitor your brand. Of course, you can do all this for free – but not in one place.
Originally, I signed up for a Pro Account. That lets you manage up to 10 accounts, schedule updates and create Twitter/Facebook reports. But I decided to test drive the Small Biz Account. As well as allowing you to manage up to 20 account, it offers improved monitoring, reporting and targeting. The ‘Group’ function is particularly handy, because you can create a dedicated area for each client. For me, this is the level to go with – but at
$39 a month, I’m still not sure it’s worth it.
All in all, I’m enjoying using Sprout Social. I like the way it looks and it makes managing my social accounts easier, but I’m not completely sold yet. I certainly haven’t ruled out the Pro Account, but what I really want is the Small Biz Account for a slightly lower price.