See it in situ

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder.

You can toil over copy for hours. Write it, rewrite it, tweak it and cut it. But until you see it in situ, you won’t know if it works. Because copy that works in a word doc can seem wrong when it’s put in place – and words that wane onscreen can be brought to life by design.  

The solution is simple. Make sure you see your copy in situ and don’t be afraid to change it if the words aren’t working as well as you wanted. 

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