If there’s one thing a direct response copywriter loves, it’s conversion testing. It’s the perfect opportunity to test the effectiveness different message hierarchies. So when Lost Ferret asked me to help with conversion testing for Festive Lights, I jumped at the chance.
As copywriter, I took the lead, planning the content and providing the designer with 3 different versions of the page. Each copy version pulled out the benefits of solar lighting in a different way, so we could see what pulled in the punters.
To read the copy in full, simply click the image.
