With the credit card market becoming more and more competitive, Argos decided to give their own product a stronger proposition. They introduced a money back and rewards scheme, testing variable amounts to find the most effective combination.
It was a complex product, with two money back offers, three 0% deals and an online rewards website, not to mention 5 different copy versions and all the usual compliance complications. So the challenge was to communicate the product benefits in a clear and consistent way, while maintaining the Argos tone.
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