John Lewis Christmas TV ad

I just saw the John Lewis Christmas ad for the first time. Definitely trumps the M&S X-Factor one – it had me mesmerised. Glad to see they’re back on form.

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John Lewis Christmas TV ad

I just saw the John Lewis Christmas ad for the first time. Definitely trumps the M&S X-Factor one – it had me mesmerised. Glad to see they’re back on form.

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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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Write-Publish-Read

So last night was Write-Publish-Read, a Leeds Digital Festival event. I’ll be honest with you, I didn’t really know what to expect, but it was rather good. The event featured talks from a number of locally produced bloggers and online

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Write-Publish-Read

So last night was Write-Publish-Read, a Leeds Digital Festival event. I’ll be honest with you, I didn’t really know what to expect, but it was rather good. The event featured talks from a number of locally produced bloggers and online

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M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing. In previous years contestants have been kept under tight lock and key, only

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M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing. In previous years contestants have been kept under tight lock and key, only

/ One Comment

See you there?

With Leeds Digital Festival fast approaching, I’ve been filling my diary with lots of lovely creative, digital and copywriting events in Leeds. So if you’d like to meet in person and put a face to the name, join me at

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See you there?

With Leeds Digital Festival fast approaching, I’ve been filling my diary with lots of lovely creative, digital and copywriting events in Leeds. So if you’d like to meet in person and put a face to the name, join me at

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Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

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Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

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Why the new Sainsbury’s strapline might just be a stroke of genius…

As far as I’m concerned, Sainsbury’s sits slap bang wallop in the middle of the market. They’re more expensive than Asda, but cheaper than M&S. So when they announced their new strapline, I was a tad confused. Live well for

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Why the new Sainsbury’s strapline might just be a stroke of genius…

As far as I’m concerned, Sainsbury’s sits slap bang wallop in the middle of the market. They’re more expensive than Asda, but cheaper than M&S. So when they announced their new strapline, I was a tad confused. Live well for

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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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Facebook ads – do they work?

I’ve always been a little dubious of Facebook ads. Personally, I don’t click them – it’s not what I’m there for. But last week, Facebook offered me £25 of free advertising credit and I decided to test it on Vanilla

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Facebook ads – do they work?

I’ve always been a little dubious of Facebook ads. Personally, I don’t click them – it’s not what I’m there for. But last week, Facebook offered me £25 of free advertising credit and I decided to test it on Vanilla

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The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

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The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

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A new viral find – V-Water

Check out this cheeky little viral. I love the style and it definitely keeps you entertained. Also quite like that the brand doesn’t come into play until the end, like they know you’re not going anywhere… It’s made by Jenn

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A new viral find – V-Water

Check out this cheeky little viral. I love the style and it definitely keeps you entertained. Also quite like that the brand doesn’t come into play until the end, like they know you’re not going anywhere… It’s made by Jenn

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A Social Networking Case Study: Twitter Part 1

First things first, I’ll introduce the client… Vanilla Inspirations is a local design company that makes beautiful things from paper, ribbon, lace and more. From wedding and christening invitations to table decorations and thank you cards, they believe ‘the beauty

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A Social Networking Case Study: Twitter Part 1

First things first, I’ll introduce the client… Vanilla Inspirations is a local design company that makes beautiful things from paper, ribbon, lace and more. From wedding and christening invitations to table decorations and thank you cards, they believe ‘the beauty

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