M&S harness the power of X-Factor

This year has seen big changes for the X-Factor. As well as introducing three new judges, the show has shown a new attitude to PR and marketing.

In previous years contestants have been kept under tight lock and key, only giving interviews once they’ve been booted off the show. But this year, they’ve been let loose on the PR circuit right from the audition stages.

And now, in the ultimate X-Factor stunt, M&S has launched a Christmas TV ad featuring the remaining contestants. The brand, already famed for their Christmas TV ads, is airing the 60-second ad in the X-Factor breaks.

I think it’s safe to say the campaign will be a huge success. With the popularity of the show, the perfection of the media placement and beauty of the ad itself – they’re definitely onto a winner.

One Comment

  1. Pingback: Copywriting blog | John Lewis Christmas TV ad | Copy Girl

Leave a Reply