Irish advertising, it’s always so homely

I love the Irish approach to business. I work on a couple of Irish brands and their attitude to business really is very different to ours in England. They’re always so friendly, even the biggest companies still have a personal side.

And that’s why I love this advertising campaign. It captures that homely, local feel that you get with Irish businesses. The whole campaign includes around eight adverts, but these are the best, without a doubt.

McConnells, Dublin, Ireland
Creative director/Copywriter: Laurence Keogh
Creative director/Art director: Tim Mudie

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