How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads…

Parking ticket advert

Contrapuntobbdo, Madrid, Spain
Creative Directors: Felix del Valle, Carlos Jorge
Art Director / Copywriter: Raúl López
Photographer: Antonio Gutierrez

One Comment

  1. Jonny

    Have you noticed the copy reads ‘Fist anywhere’.

    Please tell me this went live as it’s brilliant if it did.

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