Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant. 


Fiat 500 Prince Advert
Hero Fiat 500 AdvertFiat 500 conceptsAlien Fiat 500

Leo Burnett Iberia, Spain


Executive Creative Director: Juan García-Escudero

Creative Director: Fernando Martín

Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez

Illustrator: Freeuno, B-ita

Group Account Director: Ricardo del Campo

Account Director : Eduardo Gómez-Escolar

Account Executive: Jaime Blanco


 

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