Digital

Mistakes, corrections & brand loyalty

I got this email from Joy the other day. If you scroll down you’ll see that they playfully suggest that using tulip bulbs instead of onions in your spring cooking. But it turns out that tulip bulbs are also a tad

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Mistakes, corrections & brand loyalty

I got this email from Joy the other day. If you scroll down you’ll see that they playfully suggest that using tulip bulbs instead of onions in your spring cooking. But it turns out that tulip bulbs are also a tad

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Breaking news… is it? Is it really?

Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click

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Breaking news… is it? Is it really?

Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click

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The best of the web (according to a lowly copywriter)

Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a little absent on Twitter too! Good news is, I’m back with a new blog feature and a super chatty Twitter

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The best of the web (according to a lowly copywriter)

Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a little absent on Twitter too! Good news is, I’m back with a new blog feature and a super chatty Twitter

/ No comments

Amazon’s Price Check app angers competitors

I’ve just been reading about the Amazon Price Check app over on E-commerce Times. As far as I can tell it’s not out in the UK, but it seems to be causing a stir over in the States. Apparently the

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Amazon’s Price Check app angers competitors

I’ve just been reading about the Amazon Price Check app over on E-commerce Times. As far as I can tell it’s not out in the UK, but it seems to be causing a stir over in the States. Apparently the

/ No comments

Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common and SEO is key, surely these 69 character titles and 155 character descriptions are no brainers? Of course, they’re not

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Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common and SEO is key, surely these 69 character titles and 155 character descriptions are no brainers? Of course, they’re not

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Write-Publish-Read

So last night was Write-Publish-Read, a Leeds Digital Festival event. I’ll be honest with you, I didn’t really know what to expect, but it was rather good. The event featured talks from a number of locally produced bloggers and online

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Write-Publish-Read

So last night was Write-Publish-Read, a Leeds Digital Festival event. I’ll be honest with you, I didn’t really know what to expect, but it was rather good. The event featured talks from a number of locally produced bloggers and online

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New Pentagram website…

Everyone’s talking about Pentagram’s new website – and who can blame them? It is rather lovely. When you’ve got work like that to show off, you can totally rock the minimalism!

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New Pentagram website…

Everyone’s talking about Pentagram’s new website – and who can blame them? It is rather lovely. When you’ve got work like that to show off, you can totally rock the minimalism!

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Ad Placement and the fine line between genius and downright foolishness…

I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa

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Ad Placement and the fine line between genius and downright foolishness…

I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa

/ One Comment

Simply the best creative emails

If you’ve been following my blog, you know that I like a nice creative email. The thing is, there aren’t many of them about. For most brands, an email is there to do a job – sell. It has to

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Simply the best creative emails

If you’ve been following my blog, you know that I like a nice creative email. The thing is, there aren’t many of them about. For most brands, an email is there to do a job – sell. It has to

/ No comments