Copywriting

Breaking news… is it? Is it really?

Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click

/ No comments

Breaking news… is it? Is it really?

Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click

/ No comments

Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


/ No comments

Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


/ No comments

See it in situ

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder. You can toil over copy

/ No comments

See it in situ

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder. You can toil over copy

/ No comments

Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common and SEO is key, surely these 69 character titles and 155 character descriptions are no brainers? Of course, they’re not

/ No comments

Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common and SEO is key, surely these 69 character titles and 155 character descriptions are no brainers? Of course, they’re not

/ No comments

See you there?

With Leeds Digital Festival fast approaching, I’ve been filling my diary with lots of lovely creative, digital and copywriting events in Leeds. So if you’d like to meet in person and put a face to the name, join me at

/ No comments

See you there?

With Leeds Digital Festival fast approaching, I’ve been filling my diary with lots of lovely creative, digital and copywriting events in Leeds. So if you’d like to meet in person and put a face to the name, join me at

/ No comments

Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

/ No comments

Sainbury’s join the price war!

Typical. Just a week after my post on Sainsbury’s new strapline, where I said: They’re not starting a price war, they’re stepping back and saying ‘Okay, we’re not the cheapest – but we’ll give you the best quality for the

/ No comments

Why the new Sainsbury’s strapline might just be a stroke of genius…

As far as I’m concerned, Sainsbury’s sits slap bang wallop in the middle of the market. They’re more expensive than Asda, but cheaper than M&S. So when they announced their new strapline, I was a tad confused. Live well for

/ One Comment

Why the new Sainsbury’s strapline might just be a stroke of genius…

As far as I’m concerned, Sainsbury’s sits slap bang wallop in the middle of the market. They’re more expensive than Asda, but cheaper than M&S. So when they announced their new strapline, I was a tad confused. Live well for

/ One Comment

The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

/ No comments

The ultimate problem / solution mascara ad

Think of one reason why your mascara might be smudged… that’s what this ad is all about!

/ No comments

Now available for freelance copywriting jobs in Leeds and beyond…

Life has just thrown me a curve-ball. So if you need a freelance copywriter in Leeds, Sheffield, Bradford or Manchester – I’m your copy-girl!

/ One Comment

Now available for freelance copywriting jobs in Leeds and beyond…

Life has just thrown me a curve-ball. So if you need a freelance copywriter in Leeds, Sheffield, Bradford or Manchester – I’m your copy-girl!

/ One Comment

Hands together for the EDF team…

Now this is a little treat, isn’t it? I’m a sucker for anything that utilises the ‘page turn’ a niftly little feature of press advertising that’s a little neglected, if you ask me. Of course, you have more flexibility when

/ One Comment

Hands together for the EDF team…

Now this is a little treat, isn’t it? I’m a sucker for anything that utilises the ‘page turn’ a niftly little feature of press advertising that’s a little neglected, if you ask me. Of course, you have more flexibility when

/ One Comment

Advertising that inspires, full stop.

Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is

/ One Comment

Advertising that inspires, full stop.

Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is

/ One Comment

Dissatisfaction: the silent copywriter killer

I’ve been doing this for a while. In fact, I’ve just tip-toed over the 4 year mark. I’ve been a junior and a mid-weight, a writer and a thinker – I’ve pitched ideas, run workshops and generally sweet-talked my clients

/ 2 Comments

Dissatisfaction: the silent copywriter killer

I’ve been doing this for a while. In fact, I’ve just tip-toed over the 4 year mark. I’ve been a junior and a mid-weight, a writer and a thinker – I’ve pitched ideas, run workshops and generally sweet-talked my clients

/ 2 Comments