Advertising

Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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John Lewis Christmas TV ad

I just saw the John Lewis Christmas ad for the first time. Definitely trumps the M&S X-Factor one – it had me mesmerised. Glad to see they’re back on form.

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John Lewis Christmas TV ad

I just saw the John Lewis Christmas ad for the first time. Definitely trumps the M&S X-Factor one – it had me mesmerised. Glad to see they’re back on form.

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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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How do you go from a parking ticket to a new car?

I wonder how drivers reacted to these ambient car ads… Contrapuntobbdo, Madrid, Spain Creative Directors: Felix del Valle, Carlos Jorge Art Director / Copywriter: Raúl López Photographer: Antonio Gutierrez

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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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The Lynx Effect: Even angels will fall

I have to admit, I do rather like the new Lynx advert. Somehow they manage to go from sex-appeal to humour in an instant – not many brands can do that! BBH, London, United Kingdom Creative Director: Dominic Goldman, David

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Hands together for the EDF team…

Now this is a little treat, isn’t it? I’m a sucker for anything that utilises the ‘page turn’ a niftly little feature of press advertising that’s a little neglected, if you ask me. Of course, you have more flexibility when

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Hands together for the EDF team…

Now this is a little treat, isn’t it? I’m a sucker for anything that utilises the ‘page turn’ a niftly little feature of press advertising that’s a little neglected, if you ask me. Of course, you have more flexibility when

/ One Comment

Sometimes the old adverts are the best!

The old Halls Soothers ad has just come on TV (yes, I am sat in, watching TV on a Saturday night!) This whole recession thing seems to be reminding advertisers, that actually, sometimes the old ones are the best. And

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Sometimes the old adverts are the best!

The old Halls Soothers ad has just come on TV (yes, I am sat in, watching TV on a Saturday night!) This whole recession thing seems to be reminding advertisers, that actually, sometimes the old ones are the best. And

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Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic

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Too simple for a car ad?

I like the simplicity of the ad. It makes me want to look at it. And the fact that there’s hardly any copy – it makes me want to read it. But much as I appreciate it from an aesthetic

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Smell of jet fighters and punching.

Can you guess which brand used this headline? I’ll give you a clue – they’re social media gods right now… Yep… You got it! Old Spice! The whole headline reads: Don’t smell of knitting & butterflies. SMELL LIKE JET FIGHTERS

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Smell of jet fighters and punching.

Can you guess which brand used this headline? I’ll give you a clue – they’re social media gods right now… Yep… You got it! Old Spice! The whole headline reads: Don’t smell of knitting & butterflies. SMELL LIKE JET FIGHTERS

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Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

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Short and sweet

‘Ralph Lauren, the big pony collection’ – SERIOUSLY?

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Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

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Does an advert have to make sense to work?

I’ve seen some dodgy ads in my time. It seems I can’t get through a night in front of the TV without shouting obscenities at the latest, big-budget commercial. And tonight’s little gem? The ASOS sponsorship ads! Who on earth

/ 4 Comments

Time to start reading the papers again

Saw this ad in the Sunday papers. I don’t read them very often, but I might have to start if the ads are this good…

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Time to start reading the papers again

Saw this ad in the Sunday papers. I don’t read them very often, but I might have to start if the ads are this good…

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The TV advert that put Muller back in our fridges

Okay, so to kick off my frenzied night of blogging, it had to be the Muller cow-that-wants-to-be-a-horse TV advert. You’ve probably already seen it and if you haven’t – well where on earth have you been for the last month?

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The TV advert that put Muller back in our fridges

Okay, so to kick off my frenzied night of blogging, it had to be the Muller cow-that-wants-to-be-a-horse TV advert. You’ve probably already seen it and if you haven’t – well where on earth have you been for the last month?

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