Fiat 500: great concept, great copywriting

February 19, 2012 Copy Girl Leave a comment advertising, copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant. 

Alien Fiat 500

Fiat 500

 

Fiat 500 concepts

Fiat 500 Prince AdvertHero Fiat 500 AdvertLeo Burnett Iberia, Spain

Executive Creative Director: Juan García-Escudero

Creative Director: Fernando Martín

Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez

Illustrator: Freeuno, B-ita

Group Account Director: Ricardo del Campo

Account Director : Eduardo Gómez-Escolar

Account Executive: Jaime Blanco


 

The best of the web (according to a lowly copywriter)

February 2, 2012 Copy Girl Leave a comment digital, inspiration

Copywriting inspiration

Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a little absent on Twitter too! Good news is, I’m back with a new blog feature and a super chatty Twitter feed. So, from now on, Copy-Girl.co.uk will feature a regular round-up of the web’s must-see content. Videos, articles, tweets and more, all in one place.

Copy

3 things to look for in a great copywriter
http://bit.ly/wAyXSk
Top tips for those hiring freelance copywriters.  

Social

One Hour Per Second
http://bit.ly/wghauR
Mind-bending statistics, given in YouTube time.

@Mike_Stelzner: 4 Simple steps to a Facebook Timeline that tells your marketing story (Good stuff!) bit.ly/wHPEcj via @AndreaVahl @copyblogger

Starbucks lead the way in mobile…
http://bit.ly/AxCfFm
Now the Starbucks Card is an iPhone app.  

@Mr603: Trying to promote your blog on a tight budget? Here’s how to do it for free. http://t.co/tKNNanhg

Design

Creative Review – The £25 Logo
http://bit.ly/ApAPwv
Find out how much bang you get for your £25 bucks.

Know Your Onions: Graphic Design
http://bit.ly/UtPX
Looking for a bit of light industry reading that looks as good as it sounds? 

Interiors

Color + Design – Interior Paint Colours
http://bit.ly/yTh2oB
Because creativity starts at home.

Gorgeous home inspiration
http://bit.ly/AsrjlS
Lovely things to look at. 

Inspiration

@designtaxi: Rare jellyfish photography captured underwater ow.ly/8E0Ys 

Advertising

New Volkswagen ad, the one after Darth Vader
http://bit.ly/wc4G2I
It’s a dog, instead of a kid – but just as good.  

@adfreak: How a 3-year-old got a grocery giant to change a product name. http://t.co/vZYT7L8x

 

 

 

See it in situ

January 17, 2012 Copy Girl Leave a comment copywriting

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder.

You can toil over copy for hours. Write it, rewrite it, tweak it and cut it. But until you see it in situ, you won’t know if it works. Because copy that works in a word doc can seem wrong when it’s put in place – and words that wane onscreen can be brought to life by design.  

The solution is simple. Make sure you see your copy in situ and don’t be afraid to change it if the words aren’t working as well as you wanted. 

Merry Christmas!

December 25, 2011 Copy Girl Leave a comment Copy Girl

Have a fan-tabulous day folks!

Ali, your festive freelance copywriter

Amazon’s Price Check app angers competitors

December 11, 2011 Copy Girl Leave a comment digital

I’ve just been reading about the Amazon Price Check app over on E-commerce Times. As far as I can tell it’s not out in the UK, but it seems to be causing a stir over in the States.

Apparently the new app lets you price check products in-store against their price on Amazon. Wait, it gets better. It then gives you a 5% discount if you order online.

Sounds great to me, the consumer. But oddly enough, high street retailers don’t seem to feel the same. Olympia Snowe went as far as accusing Amazon of “incentivizing consumers to spy on local shops.”

I don’t know about you, but I seriously doubt that spying on competitors is Amazon’s top priority. It’s definitely a bonus, but what these guys really want are sales – and they’re going to get them by the bucket load.