I’ve just been reading about the Amazon Price Check app over on E-commerce Times. As far as I can tell it’s not out in the UK, but it seems to be causing a stir over in the States.

Apparently the new app lets you price check products in-store against their price on Amazon. Wait, it gets better. It then gives you a 5% discount if you order online.

Sounds great to me, the consumer. But oddly enough, high street retailers don’t seem to feel the same. Olympia Snowe went as far as accusing Amazon of “incentivizing consumers to spy on local shops.”

I don’t know about you, but I seriously doubt that spying on competitors is Amazon’s top priority. It’s definitely a bonus, but what these guys really want are sales – and they’re going to get them by the bucket load.