Advertising that inspires, full stop.
Have you seen it yet? The new Sky Atlantic ad with Dustin Hoffman? I honestly think it’s one of the best ads I’ve ever seen. Not because they bagged a big-name movie star, but because the experience he describes is spot on. This is the script…
It’s not just that this ad describes my perfect viewing experience. It inspires me. It makes me want to write, to tell my own stories. This is an advert written by a writer, for the viewer, but it’s also a beautifully written pep talk for us, the writers of the world. And I stand in awe.