Ad Placement and the fine line between genius and downright foolishness…
I was researching a blog idea this morning when I came across this ad for Groupon. In case you’ve never heard of them, they do daily offers in your area, giving up to 90% off things like meals out, spa treatments and hotel rooms – and the deals are so good that they’re definitely worth a follow. With that range of offers available, I was kind of surprised to see this ‘junk food’ style ad on a well-known calorie counting site.
I’m not sure if it’s genius or just downright foolish! On the one hand, yes – dieters do want to eat junk and you might be able to break the weaker ones with an add like this. But on the other hand, these people are trying to behave and you could actually make them despise your brand by waving what they can’t have under their noses. And with so many things on offer that would interest them, spa & treatments, hotel stays, gym membership etc, I wonder why they didn’t do that instead. Was it on purpose? Do they know where their ads are placed and have they got the budget to tailor them for the site? I don’t know, but I’d love to see the stats for this particular ad!
What do you think? Is this the work of an advertising mastermind or an ad placement novice?