Bodyform goes viral

When a fella called Richard posted this comment on the Bodyform Facebook page, they decided to reply. I don’t think this woman could be more patronising. Brilliant.

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Bodyform goes viral

When a fella called Richard posted this comment on the Bodyform Facebook page, they decided to reply. I don’t think this woman could be more patronising. Brilliant.

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Sprout Social – worth the money?

Sprout Social helps you manage your Facebook, Twitter, Linked in & Google+ accounts. I took it for a test drive to see if it’s worth the subscription fee.

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Sprout Social – worth the money?

Sprout Social helps you manage your Facebook, Twitter, Linked in & Google+ accounts. I took it for a test drive to see if it’s worth the subscription fee.

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Mistakes, corrections & brand loyalty

I got this email from Joy the other day. If you scroll down you’ll see that they playfully suggest that using tulip bulbs instead of onions in your spring cooking. But it turns out that tulip bulbs are also a tad

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Mistakes, corrections & brand loyalty

I got this email from Joy the other day. If you scroll down you’ll see that they playfully suggest that using tulip bulbs instead of onions in your spring cooking. But it turns out that tulip bulbs are also a tad

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Hello Mr Draper!

The latest addition to my studio is this fabulous Mad Men print, made by the super talented Matt Needle.

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Hello Mr Draper!

The latest addition to my studio is this fabulous Mad Men print, made by the super talented Matt Needle.

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Breaking news… is it? Is it really?

Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click

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Breaking news… is it? Is it really?

Over the last couple of months, the words ‘breaking news’ have become the bain of my life. They never fail to peak my curiosity. When I see them in an email subject line, my cursor jumps in for the click

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Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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Fiat 500: great concept, great copywriting

I stumbled upon this Fiat 500 ad today. Isn’t it marvellous? Cute, quirky and all sorts of fun. The concept is simple, entertaining and memorable. The copy is short and to the point. It’s bloomin’ brilliant.  Leo Burnett Iberia, Spain


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The best of the web (according to a lowly copywriter)

Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a little absent on Twitter too! Good news is, I’m back with a new blog feature and a super chatty Twitter

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The best of the web (according to a lowly copywriter)

Thus far, 2012 has been a tad crazed and I’ve been neglecting the blog… okay, so maybe I’ve been a little absent on Twitter too! Good news is, I’m back with a new blog feature and a super chatty Twitter

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See it in situ

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder. You can toil over copy

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See it in situ

One of the downsides of being a freelance copywriter is that you can’t always work with a designer. It’s not the end of the world, but it does make the job a little bit harder. You can toil over copy

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Merry Christmas!

Have a fan-tabulous day folks! Ali, your festive freelance copywriter

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Merry Christmas!

Have a fan-tabulous day folks! Ali, your festive freelance copywriter

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Amazon’s Price Check app angers competitors

I’ve just been reading about the Amazon Price Check app over on E-commerce Times. As far as I can tell it’s not out in the UK, but it seems to be causing a stir over in the States. Apparently the

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Amazon’s Price Check app angers competitors

I’ve just been reading about the Amazon Price Check app over on E-commerce Times. As far as I can tell it’s not out in the UK, but it seems to be causing a stir over in the States. Apparently the

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Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common and SEO is key, surely these 69 character titles and 155 character descriptions are no brainers? Of course, they’re not

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Title tags, meta descriptions and keywords

It amazes me how many companies don’t utilise title tags and meta descriptions. In an age where micro-blogging is common and SEO is key, surely these 69 character titles and 155 character descriptions are no brainers? Of course, they’re not

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55 million people used their mobiles for social networking in September

That’s what a recent ComScore report showed. 55 million people in one month. And 26 million used social media on their mobile every day. It’s a sign of the times, things are a-changing and businesses have to keep up. Because

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55 million people used their mobiles for social networking in September

That’s what a recent ComScore report showed. 55 million people in one month. And 26 million used social media on their mobile every day. It’s a sign of the times, things are a-changing and businesses have to keep up. Because

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